# Social Media Advertising is the process of gaining traffic or attention through social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. This process usually involves generating content that resonates with the target audience, and spreading these content on the viral social media sites.
If you are a marketing director or a business owner and you are wondering if Social Media Marketing is right for your business, well, the answer is a bigYES! And that is especially true for both business to consumer (B2C) and business to-business (B2B) markets. With the help of social media, you can now grow your online and offline businesses without spending too much on media buying and traditional outbound marketing such as TV, newspaper, magazine ads, trade shows and so forth.
Why Social Media Advertising
The social web is fundamentally changing the landscape for retailers, the service industry and traditional local businesses. It has given customers a platform to voice out, feedback, share, discuss and even collaborate with brands directly.