# Social Media Advertising is the process of gaining traffic or attention through social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. This process usually involves generating content that resonates with the target audience, and spreading these content on the viral social media sites.

If you are a marketing director or a business owner and you are wondering if Social Media Marketing is right for your business, well, the answer is a bigYES! And that is especially true for both business to consumer (B2C) and business to-business (B2B) markets. With the help of social media, you can now grow your online and offline businesses without spending too much on media buying and traditional outbound marketing such as TV, newspaper, magazine ads, trade shows and so forth.

Why Social Media Advertising

The social web is fundamentally changing the landscape for retailers, the service industry and traditional local businesses. It has given customers a platform to voice out, feedback, share, discuss and even collaborate with brands directly.

# Advertising

Overview of Social Media Outlets

    • Social media has grown rapidly — today nearly four in five active Internet users visit social networks and blogs
    • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet use
    • 53 Percent of active adult social networkers follow a brand, while 32 percent follow a celebrity

  1. Among all the social media outlets, Google+ is very much new kid on the block. Since the official launch on June 2011, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. With nearly 300 Million active monthly users already to date, unlike Facebook, Twitter or LinkedIn, Google+ Encourages segmentation in “circles”. With the introduction of Google Communities, there are many ways to use Google+ for your business: collaboration, learning, discovery, contest and promotion, community building, customer service, engagement, listening, referrals and sharing. Google+ can influence what you’d get on a search engine. +1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. The +1 button appears on Google search, on websites, and on ads.
  2. Research shows that most social media users check their accounts several times a day. This means that when your customers are talking about your business, you can see what they are saying. Whether they had a great experience with you, found a new product they love, or even if they are not happy with your business, they can (and will!) post,talk about it. You can respond with a big "thank you!", add more product info, or offer your customer a "do-over" for their bad visit.

    We are the extension team behind your next social media Trinding story

    # Advertising

    We offer full-service social media management

    • Community Building
    • We will use our proven methods to help you to grow an online community of fans.
    • Content Creation
    • Delivering quality online content is one of the most crucial strategy for growing your business online. We babysit your content creation process and assist you in getting traffic, attract more links and subsequently, grow your revenue and profit.
    • Content Curation
    • By leveraging on our in-house content curation service, we will continue to feed your community based on topics they like and keep them posted with engaging fresh news.
    • Customer Engagement
    • After identifying conversations about your business, we’ll actively respond to messages and engage in social media conversations on behalf of your company, with proper monitoring based on social media policy.
    • Social Media Monitoring
    • We use cutting-edge social media monitoring tools to keep a keen eye on various social media outlets like Facebook and Twitter. From time to time, we will update you with an easy to read summary of the health of your brand across social media networks
    • Analyze and Report Social Media ROI
    • We calculate and report on the ROI of your Social Media efforts and provide you with key performance indicators that let you know if your moving in the right direction.