Overview of Social Media Outlets

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#Facebook

As its active users numbered over a billion, it is empirical to say that Facebook is the most common among all the social media platforms out there. Facebook uses the social graph and activities to target demographics and people, making Facebook Advertising incredibly attractive for advertisers. Think about it, any product/service you advertise on Facebook basically gets put into the hands of the exact person who wants or needs it. The massive audience base and wide range of features have made it a de facto social media marketing channel for nearly everyone and everything.

#Twitter

Most people know that Twitter is a micro-blogging network of real-time posts that are limited to 140 characters or less, but few people understand how they might benefit from Twitter. Twitter has been at the top of the micro blogging platforms since 2006 and generates millions of tweets daily. While it’s a great way to share quick thoughts and generate traffic to your website and offers. But you need to have content that is enticing enough for people to stop and read yours. People are normally scrolling through quickly and only clicking the ones that stand out the most. Twitter is an excellent tool to monitor trending conversations that are occurring around brands, companies, products, people – both positive and negative. Tweets can be retweeted and this helps to build and widen your audience.

#LinkedIn

LinkedIn is definitely different from the rest of the social media outlets out there for business. It is the largest global professional social network. In addition to cultivating a personal brand, company profile pages create opportunities for marketers to positively position their organisations. It is all about professional networking: recruiters, job hunters, sourcing, partnership and lead-generation. Whether you want to move up in your industry, look for a new job, start your own company, or achieve some other goal, one way to achieve these goals is to expand your network. LinkedIn provides a fertile ground to reach like-minded and well-connected professionals who share a common interest, experience, or group membership. The site also provides several online mechanisms to reduce the friction of communication, so you can spend more time building your network instead of searching for the right person.

#Google+

Among all the social media outlets, Google+ is very much new kid on the block. Since the official launch on June 2011, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. With nearly 300 Million active monthly users already to date, unlike Facebook, Twitter or LinkedIn, Google+ Encourages segmentation in “circles”. With the introduction of Google Communities, there are many ways to use Google+ for your business: collaboration, learning, discovery, contest and promotion, community building, customer service, engagement, listening, referrals and sharing. Google+ can influence what you’d get on a search engine. +1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. The +1 button appears on Google search, on websites, and on ads.
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   We are the extension team behind your next social media Trinding story

   # Advertising

   We offer full-service social media management

   • Community Building
   • We will use our proven methods to help you to grow an online community of fans.
   • Content Creation
   • Delivering quality online content is one of the most crucial strategy for growing your business online. We babysit your content creation process and assist you in getting traffic, attract more links and subsequently, grow your revenue and profit.
   • Content Curation
   • By leveraging on our in-house content curation service, we will continue to feed your community based on topics they like and keep them posted with engaging fresh news.
   • Customer Engagement
   • After identifying conversations about your business, we’ll actively respond to messages and engage in social media conversations on behalf of your company, with proper monitoring based on social media policy.
   • Social Media Monitoring
   • We use cutting-edge social media monitoring tools to keep a keen eye on various social media outlets like Facebook and Twitter. From time to time, we will update you with an easy to read summary of the health of your brand across social media networks
   • Analyze and Report Social Media ROI
   • We calculate and report on the ROI of your Social Media efforts and provide you with key performance indicators that let you know if your moving in the right direction.